About Us

TrueCircle is a UK-based computer vision tech company, backed by LowerCarbon Capital, whose mission is to optimise the economics of waste reuse and shrink the demand for virgin materials, transforming a recycling industry that is struggling to cope with society's unrelenting consumption. TrueCircle’s AI technology enables recycling facilities to operate more effectively, recover higher amounts of valuable material, and sell more efficiently.

The TrueCircle founding team includes the Founder of Onfido, one of Revolut's first employees, the former Head of Robotics at Ocado and the former head of Computer Vision at Amazon.


Press releases

TrueCircle launches new AI vision system to improve yield and quality...

[London, UK]: TrueCircle today announced the launch of their latest product, TrueCircle AI for Plastic Recyclers. This vision system has been... read more

17.06.2022 • By TrueCircle

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